How Michael Jackson Saved The Super Bowl – an interested article from Forbes Online:
FORBES The NFL learned this lesson: Don’t skimp on your most-prized asset. Enter Michael Jackson for the Super Bowl’s 1993 halftime show on NBC. The biggest act on the planet for the biggest game. The Super Bowl’s ratings increased 8.6% over the previous year, and just as important, NBC kept its audience during halftime as well as the game’s second half. Last year’s halftime show with Madonna generated a higher rating than the game.
MJ had scored the Super Bowl’s biggest touchdown and the NFL, which brings us Beyonce today, has never looked back.
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