Hello MJ Fam:
It has been a whirlwind few weeks and we wanted to share some more good news with you. In the six days since the video of the virtual MJ dancing to “Slave To The Rhythm” was uploaded to VEVO, it has been viewed more than 10 million times and that number is continuing to grow steadily. The performance gave the Billboard Music Awards its highest ratings in 13 years, and the response in the general public has been overwhelmingly positive – if you look at the VEVO post, you can see that the likes outweigh the dislikes 10 to 1!!!! This tells us it is a major success w/the general public which, after all, is what we all want – for the rest of the world to see and love Michael the way that we all do. The efforts of the last few weeks, and especially, the performance on the Billboard Awards is working!
While expectations might have been built up due to Alki David’s frivolous lawsuit and inaccurate comments (he was not involved with the production at all), and ABC’s efforts to promote the show, the Estate has tried hard to keep expectations in check. The Estate is proud of what has been achieved with the promotional activations over the last few weeks but recognizes, along with all of you, that no one/nothing can replace Michael. Fans all over the world are speaking out with their positive comments online and with their support for Xscape and now the general public is taking notice and joining in.
The general public, and more importantly the media, often takes cues from the fan community. The support of the fan community publicly will only augment the support of the general public for Michael Jackson.
The MJ fans have much to be proud of – HITS Magazine put Xscape in its number one spot based on it’s tallies for US sales, the record is the #1 selling album worldwide for its first week and the #1 streamed record on Spotify for the first week of release! The illusion has put Michael back in the forefront of the entertainment world and helped promote Xscape.
The Estate hopes that the fans are as thrilled as they are to see so much positive press about Michael from every corner of the globe. It is heartwarming to see that the overwhelming reaction from the general public to the new music and to Michael. As we mentioned in one of our emails last week – we’re just getting started. Keep watching for what’s next.
The Official Online Team of The Michael Jackson Estate™