Sony announced it is extending Michael Jackson’s This Is It in the United States, Canada, and most territories around the world. This follows months of pronouncements by the studio that the pic would only run 2 weeks. Now the film will play through Thanksgiving weekend in the United States. Canada and most international territories will be announcing extensions of various lengths soon.
In a press statement, Jeff Blake, the chairman of Sony Pictures Entertainment Worldwide Marketing & Distribution, explained: “In just 5 days, Michael Jackson’s THIS IS IT has become the highest grossing concert film of all time and we are elated by the response to this special film by fans, critics and moviegoers from all over the world. With this kind of global response, it’s clear that the motion picture deserves an extended run and we are going to do everything we can to make the film available to everyone who wants to see Michael Jackson’s THIS IS IT on the big screen.”
Sony also announced that, since the pic’s release on October 28 in theaters worldwide, THIS IS IT is now “the highest-grossing concert film of all-time” with a worldwide total of $101 million.
Source: Hollywood
