MICHAEL: Sony Expecting 400,000 First Week Sales

Michael Jackson’s new album “Michael,” will carry a $10.25 wholesale cost and a $13.98 list price in the United States.The initial U.S. shipment of “Michael” is 900,000, according to retail sources. Sony is projecting first-week CD sales of 340,000 and digital album sales of 60,000. That projection is similar to debut-week sales of Jackson’s album “This Is It,” which sold 373,000 units in its first week and has sold 1.6 million units since its release in October 2009, according to Nielsen SoundScan.

Second week projections for “Michael,” are set at 280,000 units, while digital sales are expected to slip from its debut week percentage of 15% to 8%. But both of those percentages are better than the digital sales garnered by “This Is It” in its first week when the format accounted for 5.6% of total sales.

“I think people will come out to buy the album, especially with the controversy,” Edge Entertainment Distribution music buyer Danny Cohen says.

Source: Billboard


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