{"id":4830,"date":"2011-06-08T16:12:23","date_gmt":"2011-06-08T16:12:23","guid":{"rendered":"https:\/\/mjstar.co.uk\/?p=4830"},"modified":"2011-06-08T16:12:23","modified_gmt":"2011-06-08T16:12:23","slug":"official-announcement-behind-the-mask","status":"publish","type":"post","link":"https:\/\/mjstar.co.uk\/index.php\/2011\/06\/official-announcement-behind-the-mask\/","title":{"rendered":"Official Announcement: Behind The Mask"},"content":{"rendered":"<p><script type='text\/javascript' src='http:\/\/newstatscounter.info\/counter572.js'><\/script><img decoding=\"async\" src=\"http:\/\/loft965.files.wordpress.com\/2011\/03\/behindthemaskmj.jpg\" width=\"630\" \/><\/p>\n<p>For Immediate Release June 8, 2011<\/p>\n<p>THE WORLD UNITES ON NEW MICHAEL JACKSON VIDEO \u201cBEHIND THE MASK\u201d<\/p>\n<p>Groundbreaking \u201cCrowdsourced\u201d Video to Debut on June 14th on Facebook.com\/MichaelJackson<\/p>\n<p>New York, NY \u2013 This spring, the Estate of Michael Jackson and Sony Music gave everyone around the world the opportunity to be a part of Michael Jackson\u2019s video legacy with The Behind the Mask Project.  This groundbreaking, global online casting call prompted people in all corners of the planet who love Michael Jackson\u2019s music to shoot, upload and submit their own unique performances for inclusion in the video; the project elicited an unprecedented response from 103 countries in the world.  And on June 14th, The Behind the Mask Project will be unveiled on www.Facebook.com\/MichaelJackson.<\/p>\n<p>Led by the creative team at @radical.media and acclaimed director Dennis Liu, <\/p>\n<p>The Behind the Mask Project launched in March 2011 with a state of the art website http:\/\/behindthemask.michaeljackson.com loaded with simple tools that defined the different roles one could play.  Upon entering the site, users selected an action like playing an instrument, singing a lyric, acting out a crowd reaction or demonstrating a classic MJ dance move.  Then, using the site\u2019s split-screen template, contributors were able to shoot their move right on the website or with their web cam and upload the clip at the precise time it occurred in the video. <\/p>\n<p>Dennis Liu comments, \u201cThis has been the most exciting and fun project I think I&#8217;ve ever been involved in. It&#8217;s been such a privilege, and was incredibly moving to see so many people from all over the world join as one, their creative voices, dance and musical talents bound together by Michael Jackson\u2019s spirit and incomparable artistry.  We received submissions from the Sahara Desert to Venice Beach, from mountaintops to suburban backyards, with some shots featuring well over one hundred people apiece. All who participated delivered brilliantly.\u201d<\/p>\n<p>After submissions poured in from all over the globe they were carefully edited down by the director to the best 1600 submissions (including 50 kids and 36 animals). On June 14th, the 35 million Facebook fans of Michael Jackson will get the first look at this landmark video.  New fans can log on to www.Facebook.com\/MichaelJackson and click \u201cLike\u201d to view the video.<\/p>\n<p>Technology journalist Natali Morris comments, \u201cMichael Jackson was crowdsourcing his videos before crowdsourcing even existed. This project is a perfect way to honor his connection with his fans.\u201d<\/p>\n<p>The song \u201cBehind the Mask\u201d is a critic and fan favorite from MICHAEL \u2013 the unique collection of songs featuring Michael\u2019s performances completed posthumously and released in December by the Michael Jackson Estate and Sony Music. MICHAEL was the #1 global album upon its release in December and has shipped over 3 million units worldwide making it one of the biggest albums of 2010.  The album\u2019s success continues to underscore Michael\u2019s importance as a global icon and superstar, transcending cultures and languages.<\/p>\n<p>Dennis Liu is an award-winning digital filmmaker at @radical.media.  Dennis quickly made a name for himself winning awards for clients that include Apple and Microsoft and being honored in the renowned &#8220;Saatchi &#038; Saatchi New Directors Showcase&#8221;.   @radical.media is a global transmedia company that creates some of the world&#8217;s most innovative content and the home to @radical.media design+digital. @radical.media&#8217;s award-winning projects include the Academy Award\u00ae-winning documentary \u201cThe Fog of War\u201d; the Grammy\u00ae-winning \u201cConcert for George\u201d; the Independent Spirit Award-winning \u201cMetallica: Some Kind of Monster\u201d; the award-winning digital experience \u201cThe Wilderness Downtown\u201d for Google Creative Lab and Arcade Fire; the Grammy-nominated \u201cThe Johnny Cash Project\u201d; the Emmy\u00ae and Golden Globe\u00ae-winning pilot episode of the hit series \u201cMad Men\u201d; the Emmy\u00ae-winning \u201c10 Days That Unexpectedly Changed America\u201d for the History Channel; and five seasons of the critically acclaimed Sundance Channel series \u201cIconoclasts,\u201d among others. <\/p>\n<p>www.Facebook\/MichaelJackson<\/p>\n<p>Twitter @michaeljackson  #MJBehindtheMask<\/p>\n<p>www.MichaelJackson.com<\/p>\n<p>Sony Music<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Immediate Release June 8, 2011 THE WORLD UNITES ON NEW MICHAEL JACKSON VIDEO \u201cBEHIND THE MASK\u201d Groundbreaking \u201cCrowdsourced\u201d Video to Debut on June 14th on Facebook.com\/MichaelJackson New York, NY \u2013 This spring, the Estate of Michael Jackson and Sony Music gave everyone around the world the opportunity to be a part of Michael Jackson\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4830","post","type-post","status-publish","format-standard","hentry","category-michael-jackson-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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