Plenty of Michael Jackson fans turned out for “This Is It” on Wednesday, but Sony Pictures may have to wait until Friday to find out whether the movie is a “Thriller” or “Bad” at the box office.
The documentary, a gamble for Sony that was assembled from more than 100 hours of video footage and rushed to the big screen after the singer’s death in June, sold $2.2 million worth of tickets domestically at late-night screenings Tuesday, the studio reported.
According to industry executives who have been monitoring box-office returns, “This Is It” was on track as of Wednesday evening to collect $10 million to $12 million by the end of the day. A Sony spokesman declined to comment.
Source: LA Times
