Carol Bartz told an investor conference in New York that major Internet businesses and niche publications alike are benefiting from stories about the world No 1. The scandal is “better than Michael Jackson dying” for helping Yahoo make money, because it is easier to sell adverts against racy stories than tragic events, she said.
“It’s kind of hard to put an ad up next to a funeral,” she added.
Yahoo says searches for the golfer’s name are up more than 3,900 percent over the last 30 days. However traffic levels have not matched the peaks seen in June following Jackson’s unexpected death or Barack Obama’s inauguration in January, both companies said.
Source: Telegraph
