“Immortal Megamix,” the debut track off IMMORTAL was unveiled to the world online on October 31st. Included in the unique mix are “Can You Feel It,” “Don’t Stop ‘Til You Get Enough,” “Billie Jean,” and “Black Or White.” Upon release, critics began showering praise for the track including Entertainment Weekly who had this to say, “”Immortal Megamix” kind of rules: a perfect pop primer in a nine-minute package.”
Getting a jump start on release week, Epic launched a successful online track premiere campaign. Four additional highlighted tracks off the album were premiered with different online partners including, “Wanna Be Starting Something” on Perezhilton.com, “Dancing Machine/Blame It On The Boogie” with Billboard.com, “This Place Hotel/Smooth Criminal/Dangerous” on USATODAY.com, followed by “Is It Scary/Threatened/Thriller” premiering on sites such as GIANTLife.com and TheUrbanDaily.com. The campaign then culminated with an impressive album premiere on NPR where Ann Powers critically praised IMMORTAL saying, “It’s a fun new way to take on Jackson’s music – it gives your ears a slap and reminds you how fresh these great songs sounded when you first discovered them,” “the effect is startling – instead of absorbing the music in the habitual way, you’re forced to pay attention, as if you’ve just walked in on somebody else’s listening experience” and finally “for a moment, Jackson seems to be right here with us. It’s a trick, of course. Michael Jackson, that illusionist, would have loved it.”
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Epic / Sony Music UK
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